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The most cost-effective advertisement would have to be both cheap and targeted at exactly the right customer. Years ago this was something of a pipe dream--today it is a reality. The Internet is the most comprehensive source of information in human history. But like any library of knowledge, it must be catalogued and organized to be used effectively. And therein lies the perfect solution: search engines. Like the card catalog of a library, search engines are a customer's way of sifting through the Web to filter out what they're looking for. And what better way to make sure you are found then to have an influence on what they find? Search engine listings meet both of our criteria in terms of focus and affordability. No other form of advertising is so focused that the customer is actually searching for you. A search engine user is a highly receptive and targeted audience because you are not trying to sell them on something they don’t already want. They have come looking for you and they already want what you specifically have to offer. Furthermore, the great majority of search engine listings are free. Return on investment couldn’t be better-- with none of your dollars spent, the very first dollar returned is profit.
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According to the Georgia Institute of Technology, 88% of Internet users find new web sites through search engine listings1. WebCMO data shows that in a side-by-side comparison of different forms of promotion, search engine listings are the number one way to generate traffic on websites2. Search engine listings send droves of visitors to your site and they are free. I have personally seen websites where traffic has increased ten-fold as a result of good search engine positioning. Nothing could be better, but there is a catch.
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The Internet is changing the rules of business. As trite as these words may seem now, they are true. Like radio and television, the Internet has brought about an undeniable shift in how business is conducted. Unlimited information, instantaneous communication, and a market more vast than anything before have become available to both massive conglomerates and small home businesses. However, one underlying factor remains the same: advertisement. While the traditional business plan of a "Brick and Mortar" company has always included extensive advertisement, the same cannot be said about many Internet businesses. Many webmasters go to great lengths to craft wonderful web sites, putting little or no thought into advertising them. And any business that doesn't advertise is doomed to failure. Web sites need to advertise and promote themselves to create traffic on their site, to stay in business, and to grow.
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Psend is a leader in free web hosting
on the internet. They offer 10MB free space, Free Email, PHP and CGI
support
plus much more.
Telos Online Is a leader in
Wireless internet connectivity for the Greater Denver Area.
Telos also offers; Web Hosting, Web Submission, and PC/LAN Support for
small businesses.
Psend Daughter is a
forwarding domain for psend.com.
Mister Beans Web Works is a
full service design company specializing in the creation of web pages
for small businesses.
Mr. Beans is the hosting partner of
misterbeans.com. They offer a hosting solution in between Psend.com and
TelosOnline.com
Dexee, Inc. is a web deign firm
specializing in the creation of ecommerce web sites.
Man-Card, INC. not much to
say....title says it all.
Lone Wolf Trading Post is a
web site dealing in the sale and trade of american indian artifacts and
Taxidery mounts. They also offer antlers, bones, leather and other misc
items.
Beautiful You is a traveling
spa located in the Denver colorado area. they specialize in
wedding's. Offering manicures, pedicures, and hair styles for the bride
or the entire party at there location of choice!